Had to buy some “Travel Snacks” the other day and walked into this Cookie and Cracker Snacking Dilemma.

A Smackdown of Multi-Package Cookies and Cracker, Who Wins that battle of ON-THE-GO Snacking in your household?

I mean, I thought shopping the cereal aisle for the kids and grandkids was tough, but here at Publix, a real battleground for the right snack is right in front of me.

Putting on my Category Management Hat, I took the analytical approach to investigate Cookie and Cracker options.

• Cookie Side: Sweet Seduction: Chocolate chip to Oatmeal raisin, net result an instant sugar rush and a burst of childhood nostalgia.
• Cracker Counterpoint: Savory Satisfaction: The Crunch and salty kick hits the spot when you want a little more substance.  Additionally, a great paring with fruits and cheese, so now another decision to make.
• Additionally with crackers you do have a “Healthier option, some crackers boast whole grains, seeds, and other wholesome ingredients.  Not to mention the Versatility Factor: as crackers can be makeshift spoons for dips.

𝗧𝗲𝗹𝗹 𝘂𝘀, 𝘄𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝗼𝗸𝗶𝗲 and 𝗰𝗿𝗮𝗰𝗸𝗲𝗿 𝗿𝗮𝘁𝗶𝗼 𝗳𝗼𝗿 𝘁𝗿𝗮𝘃𝗲𝗹𝗶𝗻𝗴?   𝗔𝗻𝗱 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗽𝗿𝗼𝗰𝗲𝘀𝘀?

Do you think about Brand 1st, then lean to Type and lastly Flavor?   On average a shopper will make this decision in milli-seconds, so What Stands out here?  Brand, Colors, Flavors, Deals?  

It’s all decisions we make daily (Think about that Brand Guru’s – What sets your package apart).

Well maybe not for me, I would still be standing in front of this section trying to solve world peace if I could, it’s sort of what we do!

At the end of the day the winner of this smackdown is you, as the Shopper AND Consumer!   Make your choice and remember the benefit of the multipack, it’s easy to share!!!

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Enjoy the snacking madness and have a great week!