Catman Analytics Group
we develop category Managements solutions
Category Management Solutions by Creating Category & Channel Strategies for those CPG, OTC, and Consumer Electronics clients looking to expand their footprint and grow.
We Believe
Actionable Strategies are Derived from Mining Category, Customer, Consumer, and Shopper data that Translate into a Story
“What’s your Story? What’s your Narrative? If you can’t tell the story simply, then it’s just an expensive bunch of numbers.”
Russ Abstein – aka “Catman Analytics Guy”
the Market Says
In-store shopping is coming back, Consumers are making alternative brand choices, and Shoppers are looking for deals.
IN-STORE SHOPPING IS BACK
โShopping is changing, and stores are an integral part .โ
Source: The NPD Group/Annual Holiday Survey, 2023
CONSUMERS SWITCHING TO P/L
โStore Brands accounted for 29% of the Total Industry Sales increase.โ
Source: IRI/PLMA, Report 1/2023. IRI Market Advantage, US Multi-Outlet + Convenience, L52wks 1/1/23
SHOPPERS LOOKING FOR DEALS
โ62% of Shoppers Looking for Sales/Deals/Coupons more often.”
Source: 84.51โ Real-Time Insights Survey, May 2022
How fast can you pivot? Are you being proactive in the way that Shopper behavior is changing?
Foundational Business Needs
These Basic Blocking & Tackling Skills are Needed for Effective Strategy Development
MARKET UNDERSTANDING
SCORECARDS & ANALYTICS
SHOPPER CENTRIC SOLUTIONS
STRATEGY DEVELOPMENT
ASSORT / SHELF OPTIMIZATION
TRAINING AND DEVELOPMENT
Does your Market Intelligence, Category Management, Shopper Insights, Analytics or Training Department Do this for you?
our success
30 years of Sales, Category Management, Shopper Marketing, and Strategy Experience across Industries, Categories and Retailers….
We Believe the First Step in Solving Business Opportunities comes from “Being Strategically Curious.”
winning Category management solutions
Category Management Strategies to Help to “Win the Last 4 Feet”.
our category management solutions include
Assessing Market White Space, Developing Category Strategy, Assortment & Shelf Optimizations & Training
Market Assessments
Market, Industry, Category, Shopper and Competitive
Category Strategy
Category Strategy Leading to Thought Leadership
Retail Optimization
Assortment, Shelf, Promotional & Merchandising
Upselling
Catman 101, Insights, Tools, Life Lessons
What category Management solutions Do You Have?
Contact Us Below to Start the Conversation to Build Category Management Solutions for your business.
Latest Podcast Episode
4/5/24: “POS Data Guy” Podcast with Doug Murless on Linkedin Live
“Unpacking the Top 5 POS Data Challenges & Impacts of AI Reporting”
https://www.linkedin.com/events/2024top5point-of-saledatachalle7170875061472620544/theater/https://www.linkedin.com/events/posdata-thefoundationtoeffectiv7070402318701137921/theater/
6/22/23: “POS Data Guy” Podcast with Doug Murless on Linkedin Live
https://www.linkedin.com/events/posdata-thefoundationtoeffectiv7070402318701137921/theater/
Latest Inspirations
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Analytics and Insights are not complicated make them simple.
Read more: Analytics and Insights are not complicated make them simple.My thoughts on making Analytics and Insights more simple which can result in better Strategies for your clients. โ๐๐ณ ๐๐ผ๐ ๐ฐ๐ฎ๐ปโ๐ ๐ฒ๐ ๐ฝ๐น๐ฎ๐ถ๐ป ๐ถ๐ ๐๐ถ๐บ๐ฝ๐น๐, ๐๐ผ๐ ๐ฑ๐ผ๐ปโ๐ ๐๐ป๐ฑ๐ฒ๐ฟ๐๐๐ฎ๐ป๐ฑ ๐ถ๐ ๐๐ฒ๐น๐น ๐ฒ๐ป๐ผ๐๐ด๐ต.โ Albert Einstein How many times have we heard this? As analytics professionals, weโre passionate about unraveling data mysteries, but sometimes we inadvertently create more confusion…
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What’s the recipe for great Category Insights, STRATEGIC CURIOSITY!
Read more: What’s the recipe for great Category Insights, STRATEGIC CURIOSITY!We all get the pressure to deliver game-changing category insights, it can be complex so let’s simplify the process: What are the ingredients? So, What’s the Significance? What’s behind all this, Strategic Curiosity! This is your way of asking What, SO What, and Now What into all that you analyze. This 15% effort into the…
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Do you talk to food while shopping? Many of you do?
Read more: Do you talk to food while shopping? Many of you do?While shopping the produce aisle of Publix, I noticed something peculiar.ย “Shoppers talk to food.” Do you engaged in what seems like lively talk with your fruits and veggies. ๐ ๐ฑ๐ฒ๐ฐ๐ถ๐ฑ๐ฒ๐ฑ ๐๐ผ ๐ถ๐ป๐๐ฒ๐๐๐ถ๐ด๐ฎ๐๐ฒ ๐ณ๐๐ฟ๐๐ต๐ฒ๐ฟ According to a recent study I stumbled upon, a whopping 87% of shoppers confessed to chatting with their groceries! “Hey Banana,…
8 responses to “Developing Category Management Solutions for your business!”
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