Catman Analytics Group
we develop category Managements solutions
Category Management Solutions by Creating Category & Channel Strategies for those CPG, OTC, and Consumer Electronics clients looking to expand their footprint and grow.
We Believe
Actionable Strategies are Derived from Mining Category, Customer, Consumer, and Shopper data that Translate into a Story
“What’s your Story? What’s your Narrative? If you can’t tell the story simply, then it’s just an expensive bunch of numbers.”
Russ Abstein – aka “Catman Analytics Guy”
the Market Says
In-store shopping is coming back, Consumers are making alternative brand choices, and Shoppers are looking for deals.
IN-STORE SHOPPING IS BACK
“Shopping is changing, and stores are an integral part .”
Source: The NPD Group/Annual Holiday Survey, 2023
CONSUMERS SWITCHING TO P/L
“Store Brands accounted for 29% of the Total Industry Sales increase.”
Source: IRI/PLMA, Report 1/2023. IRI Market Advantage, US Multi-Outlet + Convenience, L52wks 1/1/23
SHOPPERS LOOKING FOR DEALS
“62% of Shoppers Looking for Sales/Deals/Coupons more often.”
Source: 84.51” Real-Time Insights Survey, May 2022
How fast can you pivot? Are you being proactive in the way that Shopper behavior is changing?
Foundational Business Needs
These Basic Blocking & Tackling Skills are Needed for Effective Strategy Development
MARKET UNDERSTANDING
SCORECARDS & ANALYTICS
SHOPPER CENTRIC SOLUTIONS
STRATEGY DEVELOPMENT
ASSORT / SHELF OPTIMIZATION
TRAINING AND DEVELOPMENT
Does your Market Intelligence, Category Management, Shopper Insights, Analytics or Training Department Do this for you?
our success
30 years of Sales, Category Management, Shopper Marketing, and Strategy Experience across Industries, Categories and Retailers….
We Believe the First Step in Solving Business Opportunities comes from “Being Strategically Curious.”
winning Category management solutions
Category Management Strategies to Help to “Win the Last 4 Feet”.
our category management solutions include
Assessing Market White Space, Developing Category Strategy, Assortment & Shelf Optimizations & Training
Market Assessments
Category Strategy
Retail Optimization
Upselling
What category Management solutions Do You Have?
Contact Us Below to Start the Conversation to Build Category Management Solutions for your business.
Latest Podcast Episodes
6/22/23: “POS Data Guy” Podcast with Doug Murless on Linkedin Live
https://www.linkedin.com/events/posdata-thefoundationtoeffectiv7070402318701137921/theater/
4/5/24: “POS Data Guy” Podcast with Doug Murless on Linkedin Live
“Unpacking the Top 5 POS Data Challenges & Impacts of AI Reporting”
https://www.linkedin.com/events/2024top5point-of-saledatachalle7170875061472620544/theater/https://www.linkedin.com/events/posdata-thefoundationtoeffectiv7070402318701137921/theater/
Latest Inspirations
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Sunday Reflection, Riding the Waves of Business Success.
Read more: Sunday Reflection, Riding the Waves of Business Success.Happy Sunday, everyone! As we gear up for the week ahead, let’s take a moment to reflect on the opportunities that lie before us. Just like catching the perfect wave, success in business requires timing, balance, and a little bit of fun! At Catman Analytics Group, we believe in making the most of every moment.…
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Category Management is the secret sauce to Retail Growth
Read more: Category Management is the secret sauce to Retail GrowthHow can Category Management help you in Retail Success? How can you make sure that shoppers find your category, brand, product, or SKU among all the noise? Imagine a shopper walking into any retail store and seeing a sea of products on the shelves. A typical grocery store has 40K items in stock, and the…
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Gearing up for Memorial Day with Grocery Shopper Insights
Read more: Gearing up for Memorial Day with Grocery Shopper InsightsWhat is your Memorial Day shopping food – will it be burgers, hot dogs, BBQ, or seafood? That depends on who you are, where you live, or how you like to celebrate those EXTRA days of responsible irresponsibility! Memorial Day signals the “official beach opening day.” Or, since we live in Florida, it’s the day…
8 responses to “Developing Category Management Solutions for your business!”
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