Market Assessments compliment the “Size of Prize” opportunity.
Using Category Management Analytics to improve your understanding of the “Total Addressable Market” and the potential size of the opportunity for your brand.
- What is the Market telling you about your Category, Brand, or Retailer?
- Where is the White Space, Are you in the right Segments, Price Points, Channels?
- Do you know the Size of the Prize?
- What is your 3-5 Year Growth Trajectory, vs. the Category vs. Competition
Category Management Analytics – Market Template
Category Management Analytics – Brand/Channel Template
Market Assessment
How Big is the Market for your Brands & Product
- Initial Assessment
- SWOT Analysis
- Insights into Category, Market, and White Space Opportunity
- Consulting Hours (5)