My thoughts on making Analytics and Insights more simple which can result in better Strategies for your clients. “𝗜𝗳 𝘆𝗼𝘂 𝗰𝗮𝗻’𝘁 𝗲𝘅𝗽𝗹𝗮𝗶𝗻 𝗶𝘁 𝘀𝗶𝗺𝗽𝗹𝘆, 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗶𝘁 𝘄𝗲𝗹𝗹 𝗲𝗻𝗼𝘂𝗴𝗵.” Albert Einstein How many times have we heard this? As analytics professionals, we’re passionate about unraveling data mysteries, but sometimes we inadvertently create more confusion…