Tag: shoppermarketing
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Attention Shoppers, is “Eve-Level is Buy-Level” is the real deal?
For many years, having your product at Eye-Level was ingrained in our minds – first as a young merchandiser and later as a Category Management leader. Eye-Level shelving is highly prized by brands stems from the belief that it’s the prime area where shoppers are most likely to spot products. Undoubtedly, a significant portion of…
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How to Out-Smart the Shopper Marketing Tactics found in your Grocery Store
As a Catman and Marketing guy, I know stores are utilizing Shopper Marketing Tactics and tricks to make me buy more! Some are sneaky, and others may be a little vague. Key Shopper Marketing Tactics seen at Retail? 🛒 My Shopping Story: Yesterday, I fell for the “Tasty Trials” tactic when I tried a free…
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“Unlocking Competition in a Sea full of Sharks” 🦈🚀
As we celebrate the captivating “Shark Week on Discovery Channel,” I can’t help but draw parallels to a presentation I delivered months about “Sharks in the Water” and its relation to competitors in the marketplace. How can we use Category Management for Unlocking Competition defenses? Sharks, as magnificent ocean predators, exude an aura of mystery…
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Shopper Marketing and Category Management – Why your Need Both?
Shopper marketing and category management are two closely related concepts in the world of retail and consumer goods. Below are my quick thoughts on each of these and how they work together? What is Shopper Marketing: Targets shoppers while they are in the store. The goal is to influence a shoppers purchasing decisions. This is…
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Key Summertime Categories sold in June, are your brands ready?
June is my favorite month of the year, marking many activities and shopping opportunities. Personally, it’s the best because, we have many birthdays, summer starts, days are longer, and we entertain a lot. So what Key Categories are sold during the month of June? Can you Guess Them? 1️⃣ Summer Clothing: Dresses, Shorts, Swimwear2️⃣ Outdoor Adventure:…