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Catman Analytics Group

Developing Category Management Solutions One Category at a Time

Tag: shopperjourney

  • Understanding the differences in Shopper and Consumers Insights

    Understanding the differences in Shopper and Consumers Insights

    Part II in the Category Management 101 Series (Shopper and Consumer Insights) Are you Confused about the difference between shopper and consumer insights? ‍ It’s a topic that comes up a lot in business among Marketing, Sales, and Category Management professionals.  Quick and Fun Example on the Difference You are in a Pet Store looking…

  • Dissecting the Shopper Journey, How to Win their Hearts and Minds

    Dissecting the Shopper Journey, How to Win their Hearts and Minds

    Part III in the Category Management 101 Series – The Shopper Journey What is going on in the minds of the typical shopper?  Have you given any thought to the “what, when, where and how a shopper buys your Brand, Product, or Category? Today, I’ll take you on a short journey through the 5 stages…