Tag: shopperinsights
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Understanding the differences in Shopper and Consumers Insights
Part II in the Category Management 101 Series (Shopper and Consumer Insights) Are you Confused about the difference between shopper and consumer insights? It’s a topic that comes up a lot in business among Marketing, Sales, and Category Management professionals. Quick and Fun Example on the Difference You are in a Pet Store looking…
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Dissecting the Shopper Journey, How to Win their Hearts and Minds
Part III in the Category Management 101 Series – The Shopper Journey What is going on in the minds of the typical shopper? Have you given any thought to the “what, when, where and how a shopper buys your Brand, Product, or Category? Today, I’ll take you on a short journey through the 5 stages…
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Shopper Behavior and Category Management fuels Strategic Partnerships with Retailers
Shopper Behavior is the heart of any store, and it is the compass that guides Category Management. How does Shopper Behavior and Catman work hand in hand to make your brand be a Strategic Partner to your Retailer. shopper behavior retail examples 🛒 Consider the 𝗣𝗿𝗼𝗱𝘂𝗰𝗲 𝗦𝗲𝗰𝘁𝗶𝗼𝗻 in a grocery store. The Category Manager analyzes…
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Shoppers Viewpoint, how do you compete for Share of Wallet?
When is the shoppers viewpoint when they turn down an aisle in store x for retailer y? How do you as a brand or retailer made it easy to find your product? My point, How can we get the Shopper to Navigate to the right.. Possible Solutions All of these things are what a Category…
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Is Shopper Insight Data Important for your Brand and Retailer?
A quick guide on Shopper Insight Data, what to collect, analyze and activate at retail. Shopper insights can predict future behavior. Understand your shoppers empowers you to make informed decisions about product placement, pricing, and marketing campaigns. Quick shopper insight fun facts: Shopper insight Data you should collect: how to activate the data: Challenge your…