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Catman Analytics Group

Developing Category Management Solutions One Category at a Time

Tag: ShopperBehavior

  • Are you aware that 60% of purchase decisions happen at the shelf?

    Additionally, the average shopper considers only 3 brands while making their purchase decisions. So, Why is Category Management Critical to your Brand? ๐—ช๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—ถ๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐˜€๐—ต๐—ฒ๐—น๐—ณ?Does it stand out and tell its story? Can shoppers find it during promotions? ๐˜™๐˜ฆ๐˜ฎ๐˜ฆ๐˜ฎ๐˜ฃ๐˜ฆ๐˜ณ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ข๐˜ท๐˜ฆ๐˜ณ๐˜ข๐˜จ๐˜ฆ ๐˜ด๐˜ฉ๐˜ฐ๐˜ฑ๐˜ฑ๐˜ฆ๐˜ณ ๐˜ฎ๐˜ข๐˜บ ๐˜ฐ๐˜ฏ๐˜ญ๐˜บ ๐˜ด๐˜ฑ๐˜ฆ๐˜ฏ๐˜ฅ 7 ๐˜ด๐˜ฆ๐˜ค๐˜ฐ๐˜ฏ๐˜ฅ๐˜ด ๐˜ฃ๐˜ณ๐˜ฐ๐˜ธ๐˜ด๐˜ช๐˜ฏ๐˜จ, ๐˜ด๐˜ฐ ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜บ ๐˜ฅ๐˜ฆ๐˜ต๐˜ข๐˜ช๐˜ญ…

  • Shopper Behavior and Category Management fuels Strategic Partnerships with Retailers

    Shopper Behavior and Category Management fuels Strategic Partnerships with Retailers

    Shopper Behavior is the heart of any store, and it is the compass that guides Category Management. How does Shopper Behavior and Catman work hand in hand to make your brand be a Strategic Partner to your Retailer. shopper behavior retail examples ๐Ÿ›’ Consider the ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐—ฒ ๐—ฆ๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป in a grocery store. The Category Manager analyzes…