Tag: shareofwallet
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Shoppers Viewpoint, how do you compete for Share of Wallet?
When is the shoppers viewpoint when they turn down an aisle in store x for retailer y? How do you as a brand or retailer made it easy to find your product? My point, How can we get the Shopper to Navigate to the right.. Possible Solutions All of these things are what a Category…
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Shopper Measures 101: Share of Wallet – Where are Your Shoppers Spending Their Money?
What is Share of Wallet? Share of Wallet is a crucial shopper metric for businesses, that shows where your Shoppers are Spending their money. Generally shown as a % of a shopper’s spend that a brand captures for a specific product or category. So What? Understanding will give one a perspective into your shoppers’ loyalty…