Tag: retailsuccess
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Retailer’s Secret Weapon for winning the shopper, Category Management
In the ever-evolving landscape of the CPG industry, where competition is fierce and consumer demands shift like sand dunes, having a robust category management strategy is no longer a suggestion, it’s a necessity. It’s the difference between being a stagnant player and a dynamic force, between chasing trends and leading them. Below are my thoughts…
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The Festive Frenzy shopping has begun, is your business ready?
Black Friday and Cyber Monday have come and gone, marking the start of the Festive Frenzy season between now and Christmas. This crucial period presents both challenges and opportunities for retailers and manufacturers, demanding a deep understanding of consumer behavior and market trends. Unveiling the Festive Frenzy Shopper Today, the Festive Frenzy shopper emerges, deliberate…
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Category Management strategy is the secret sauce to Retail Success
How can Category Management help you in Retail Success? How can you make sure that shoppers find your category, brand, product, or SKU among all the noise? Imagine a shopper walking into any retail store and seeing a sea of products on the shelves. A typical grocery store has 40K items in stock, and the…
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Shopper Insights 101: Accelerate Your Brand’s Success at Retail with Trip Missions
Are you harnessing the power of shopper insights to drive your retail business forward? Trip Missions are the PURPOSE behind every customer’s shopping trips. Understanding that information gives you access to their needs, motivations, and behaviors. Today we will dive deeper into this crucial shopper concept by sharing each Mission, the Metric to focus on…