Ocean Waves Breaking out in the distance

Catman Analytics Group

Developing Category Management Solutions One Category at a Time

Tag: ConsumerInsights

  • Understanding the differences in Shopper and Consumers Insights

    Understanding the differences in Shopper and Consumers Insights

    Part II in the Category Management 101 Series (Shopper and Consumer Insights) Are you Confused about the difference between shopper and consumer insights? ‍ It’s a topic that comes up a lot in business among Marketing, Sales, and Category Management professionals.  Quick and Fun Example on the Difference You are in a Pet Store looking…

  • Consumer Insights for Grocery Shoppers, How to Meet your Customers’ Needs

    Consumer Insights for Grocery Shoppers, How to Meet your Customers’ Needs

    In the fast-paced world of consumer-packaged goods, knowing Consumer Insights is essential for success. What are their needs, wants, and motivations? Developing strategies around this helps to develop products, services, and marketing campaigns that are more likely to resonate. More importantly, the grocery shopper is facing a complex and ever-changing landscape of choices. To stay…