Tag: catmananalyticsgroup
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DIY Shopping, Easier than Grocery?
DIY Shopping Adventures: Tales from the Toilet Bowl Fix Edition! 🛠️ If hungry, I go to the grocery store, walk the aisles, make a quick purchase, and leave. If needing cleaning supplies, paper products, or snacks; I go to a Mass/Club store, walk the aisles, maybe browse other sections, make a faster purchase, and leave.…
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Category Management Fun Fact, so Grab some coffee and enjoy.
Category Management Fun Fact, Did you know that category management can increase sales by 5-15% and improve profitability by up to 60%?” Our goals are to employ Category Management Strategies to your business. We develop these by segmenting, analyzing, and attributing your current sales data. Once we dive into the data, we can develop strategies…
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“Understanding Category Management: Unveiling the importance of Category Roles for Retail Success!”
Are you ready to unlock the secret to retail success? Discover the power of Category Management, a strategic 8-step process that revolutionizes how retailers and manufacturers manage their product categories. Today we will focus on Step 2, assessing the Category Roles. 🛍️ Category Roles Defined Understanding and assessing the unique “Role” of each category empowers…
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Shopper Measures 101: Share of Wallet – Where are Your Shoppers Spending Their Money?
What is Share of Wallet? Share of Wallet is a crucial shopper metric for businesses, that shows where your Shoppers are Spending their money. Generally shown as a % of a shopper’s spend that a brand captures for a specific product or category. So What? Understanding will give one a perspective into your shoppers’ loyalty…
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Developing Buyer Conversion Strategy “Transforming your Shoppers into Buyers”
What is Buyer Conversion? Turning potential shoppers into actual brand buyers that is Buyer Conversion. How you can entice shoppers WHO ALREADY visit your stores to make a purchase and thus foster repeat and loyalty. 5 Strategies to capture buyer conversion 🔑Can Shoppers Find your Product? Elevate Instore Product Presence with attractive displays, appealing packaging,…