Tag: catmananalytics
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Category Management Consultant 5 Stages of Grief or Why I Love My Job!
Many people believe that being a category management consultant is solely about data analysis and number-crunching, but one would be wrong. Category management involves understanding the needs of the business, identifying improvement opportunities, and providing impactful recommendations that drive results. Is it frustrating, YES. Some days, one might feel like pulling your hair out. However, there…
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Maximizing Brand Sales by Leveraging your Shoppers Purchase Frequency
Purchase Frequency is a powerful Shopper Metric that retailers utilize to improve operations, loyalty, and drive sales. Effectively analyzing this metric, retailers and brands can tailor marketing and merchandising efforts to align with shoppers’ purchase habits. Thus, driving Loyalty, Repeat, and Sales Growth! Purchase Frequency is: A metric to reveal how much a shopper makes…
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The foundation of Business, POS and Category Management collaborations
How does one build on the foundation of effective Category Management? Utilizing both POS and Category Management data is the first step. Collaborating on the insights and actions will then become the foundation to understanding your business. In June, I hosted a LinkedIn Live Discussion with Doug Murless, the POS DATA GUY, where we talked…
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Shopper Insights 101: Accelerate Your Brand’s Success at Retail with Trip Missions
Are you harnessing the power of shopper insights to drive your retail business forward? Trip Missions are the PURPOSE behind every customer’s shopping trips. Understanding that information gives you access to their needs, motivations, and behaviors. Today we will dive deeper into this crucial shopper concept by sharing each Mission, the Metric to focus on…
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Shopper Marketing and Category Management – Why your Need Both?
Shopper marketing and category management are two closely related concepts in the world of retail and consumer goods. Below are my quick thoughts on each of these and how they work together? What is Shopper Marketing: Targets shoppers while they are in the store. The goal is to influence a shoppers purchasing decisions. This is…