Tag: catmananalytics
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How to Out-Smart the Shopper Marketing Tactics found in your Grocery Store
As a Catman and Marketing guy, I know stores are utilizing Shopper Marketing Tactics and tricks to make me buy more! Some are sneaky, and others may be a little vague. Key Shopper Marketing Tactics seen at Retail? ๐ My Shopping Story: Yesterday, I fell for the “Tasty Trials” tactic when I tried a free…
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How to Uncover Retailers Secrets to Shopper Satisfaction, Assortment Optimization!
Category Management 101 โ Assortment Optimization Metrics ๐๏ธ Did you know? By carefully selecting the perfect mix of products and using data-driven strategies, you can create a shopping experience that leaves your customers ecstatic while multiplying your profits. ๐ Assortment Optimization has many components ๐ So What Does your Category Management or Analytics team take…
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Utilizing Retail Optimization strategies to unlock your Brands growth!
what is retail optimization Retail optimization is using data-driven insights, shopper behavior, and fine-tuning Assortment, Shelf, and Merchandising to Improve a Category & Brand at Retail. retail optimization strategies ๐๐น๐ฒ๐๐ฎ๐๐ฒ๐ ๐๐ต๐ฒ ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ: Allows one to step into the shoes of your Shoppers and devise a Product assortment based on their preferences and demands. ๐๐บ๐ฝ๐น๐ถ๐ณ๐ถ๐ฒ๐ ๐ฆ๐ฎ๐น๐ฒ๐…
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“Unlocking Competition in a Sea full of Sharks” ๐ฆ๐
As we celebrate the captivating “Shark Week on Discovery Channel,” I can’t help but draw parallels to a presentation I delivered months about “Sharks in the Water” and its relation to competitors in the marketplace. How can we use Category Management for Unlocking Competition defenses? Sharks, as magnificent ocean predators, exude an aura of mystery…
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“Happy Hump Day, esteemed Category Management champions!
As we confidently stride through the midweek, let’s pause and revel in the incredible accomplishments we’ve achieved so far, and consider a gut check on your business to date. Like resilient camels crossing the hump, we’ve conquered challenges, pushed through obstacles, and unwaveringly pursued excellence. Are you keeping your eyes on the prize utilizing Category…