Tag: catmananalytics
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Insight Superpowers that minimize the Holiday Shopping frenzy!
What are these Insight Superpowers that often get overlooked: Category Management and Shopper Marketing. category management is the “science” to make sure everything in a store is to set up to sell the best it can. Said another WAY: Shopper marketing is the “ART” in understanding what makes peoples buy stuff: My take on these…
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The Festive Frenzy shopping has begun, is your business ready?
Black Friday and Cyber Monday have come and gone, marking the start of the Festive Frenzy season between now and Christmas. This crucial period presents both challenges and opportunities for retailers and manufacturers, demanding a deep understanding of consumer behavior and market trends. Unveiling the Festive Frenzy Shopper Today, the Festive Frenzy shopper emerges, deliberate…
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Black Friday is here, and Shopper changes are occurring, you ready?
The holiday season is approaching quickly, beginning this week and like riding different waves in my world, Black Friday Shopping is Evolving! ๐ฆ๐ต๐ผ๐ฝ๐ฝ๐ถ๐ป๐ด ๐๐ฒ๐ต๐ฎ๐๐ถ๐ผ๐ฟ During Black Friday ๐ถ๐ ๐ฆ๐ต๐ถ๐ณ๐๐ถ๐ป๐ด: ๐ฅ๐ฒ๐๐ฎ๐ถ๐น๐ฒ๐ฟ๐ ๐ฎ๐ฟ๐ฒ ๐๐ฟ๐๐ถ๐ป๐ด ๐๐ผ ๐๐ฑ๐ท๐๐๐: My Take: What does the future hold? How will the economy’s twistsโhigher rates, pricier gas and groceriesโaffect our shopping mood? Will…
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All I wanted was a “Cookie” – Shopping the Endless Aisle of Packaging in a Convenience Store
Yesterday, while I was out checking stores for a project, I had a craving for cookies at a local convenience store. When you think of convenience, you think small, right? Single servings, grab-and-go stuff. ๐๐ช But hereโs the thing that surprised me: so many options! All lined up on pegs, shelves, you name itโsome wrapped…
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Simply put, Category Management is the “Art and Science” to win business opportunities.
Ever wondered how your favorite products magically appear on the shelves in just the right spot? Well, that’s the art and science of Category Management! easy way to describe it “๐๐ข๐ต๐ฆ๐จ๐ฐ๐ณ๐บ ๐ฎ๐ข๐ฏ๐ข๐จ๐ฆ๐ฎ๐ฆ๐ฏ๐ต ๐ช๐ด ๐ญ๐ช๐ฌ๐ฆ ๐ฃ๐ฆ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ฃ๐ฐ๐ด๐ด ๐ฐ๐ง ๐ข ๐จ๐ณ๐ฐ๐ถ๐ฑ ๐ฐ๐ง ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต๐ด ๐ข๐ต ๐ณ๐ฆ๐ต๐ข๐ช๐ญ. ๐ ๐ฐ๐ถ ๐ฎ๐ข๐ฌ๐ฆ ๐ด๐ถ๐ณ๐ฆ ๐ต๐ฉ๐ข๐ต ๐ต๐ฉ๐ฆ ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต๐ด ๐ข๐ณ๐ฆ ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ณ๐ช๐จ๐ฉ๐ต ๐ฑ๐ญ๐ข๐ค๐ฆ,…