Tag: catmananalytics
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What’s the recipe for great Category Insights, STRATEGIC CURIOSITY!
We all get the pressure to deliver game-changing category insights, it can be complex so let’s simplify the process: What are the ingredients? So, What’s the Significance? What’s behind all this, Strategic Curiosity! This is your way of asking What, SO What, and Now What into all that you analyze. This 15% effort into the…
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Do you talk to food while shopping? Many of you do?
While shopping the produce aisle of Publix, I noticed something peculiar.ย “Shoppers talk to food.” Do you engaged in what seems like lively talk with your fruits and veggies. ๐ ๐ฑ๐ฒ๐ฐ๐ถ๐ฑ๐ฒ๐ฑ ๐๐ผ ๐ถ๐ป๐๐ฒ๐๐๐ถ๐ด๐ฎ๐๐ฒ ๐ณ๐๐ฟ๐๐ต๐ฒ๐ฟ According to a recent study I stumbled upon, a whopping 87% of shoppers confessed to chatting with their groceries! “Hey Banana,…
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Retailer’s Secret Weapon for winning the shopper, Category Management
In the ever-evolving landscape of the CPG industry, where competition is fierce and consumer demands shift like sand dunes, having a robust category management strategy is no longer a suggestion, it’s a necessity. It’s the difference between being a stagnant player and a dynamic force, between chasing trends and leading them. Below are my thoughts…
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Dissecting the Shopper Journey, How to Win their Hearts and Minds
Part III in the Category Management 101 Series – The Shopper Journey What is going on in the minds of the typical shopper? Have you given any thought to the โwhat, when, where and how a shopper buys your Brand, Product, or Category? Today, Iโll take you on a short journey through the 5 stages…
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Blink and you miss it! That’s how fast shoppers scan an empty shelf, but what do they really see?
We can be drawn to an empty shelf. Remember the Sesame Street ๐ต “One of these things is not like the other” ๐ต These missing items can have serious consequences! Maybe an empty shelf is a minor disruption, but it can have significant consequences. Shoppers that are unhappy, are likely to: Shelf-Stocking Solutions to Prevent…