Tag: CategoryMasters

  • Winning Category Management Strategies that engage shoppers at Walmart and Target

    Winning Category Management Strategies that engage shoppers at Walmart and Target

    Category management is more than mere product arrangement; it’s a dynamic partnership that Walmart and Target develop with their Shoppers, Brands, MFG’s, and Consultants. But what exactly is this secret weapon, and how do these industry titans deploy it to their advantage? The Walmart and Target Blueprint, strategically placing products for Elevated Engagement with their…