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Catman Analytics Group

Developing Category Management Solutions One Category at a Time

Tag: categorymanagement

  • These Grocery Shopping fun facts can help develop strong category strategies.

    Doing a little online research for a project on latest Grocery Shopper Trends, and I found the following interesting Fun Facts, Themes and Stats. in-store grocery shopping trends still dominate 🛒 82% still prefer the in-store experience.🛒18% shop online only, but this is a 300% increase over the past 5 years.🛒During the pandemic, online surged to…

  • Average Shopper takes 1.7 seconds looking for products, where are you?

    If the average shopper only takes 1.7 seconds to find an induvial product on shelf, Is your brand visible enough to be found? what average Shoppers Observe: Not rocket science here, welcome to 3 of the 4P’s from your Marketing 101 class but consider the simplistic nature of this model. Your product is in a…

  • Hello world!

    I’m Russ Abstein, the Founder/Owner of the Catman Analytics Group, LLC. We are a Category Management consulting firm founded to advise on Category Management needs and Strategies for those CPG, OTC, or CE clients looking to expand their footprint and grow.  The focus is to deliver on Market Assessments, Category Strategy, Retail Optimizations, and Training.…