Tag: categorymanagement
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“Happy Hump Day, esteemed Category Management champions!
As we confidently stride through the midweek, let’s pause and revel in the incredible accomplishments we’ve achieved so far, and consider a gut check on your business to date. Like resilient camels crossing the hump, we’ve conquered challenges, pushed through obstacles, and unwaveringly pursued excellence. Are you keeping your eyes on the prize utilizing Category…
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Category Management Consultant 5 Stages of Grief or Why I Love My Job!
Many people believe that being a category management consultant is solely about data analysis and number-crunching, but one would be wrong. Category management involves understanding the needs of the business, identifying improvement opportunities, and providing impactful recommendations that drive results. Is it frustrating, YES. Some days, one might feel like pulling your hair out. However, there…
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Inventory management and the search for a Category Manager – “We need a bigger boat.”
Now, let’s tackle the real question: Do I have too much inventory, or do I need more space? What is the need for a Category Manager to help drive my business? I couldn’t resist borrowing a quote from “Jaws” – a shoutout to Steven Spielberg for the memorable line that supposedly wasn’t in the script.…
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The foundation of Business, POS and Category Management collaborations
How does one build on the foundation of effective Category Management? Utilizing both POS and Category Management data is the first step. Collaborating on the insights and actions will then become the foundation to understanding your business. In June, I hosted a LinkedIn Live Discussion with Doug Murless, the POS DATA GUY, where we talked…
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Shopper Marketing and Category Management – Why your Need Both?
Shopper marketing and category management are two closely related concepts in the world of retail and consumer goods. Below are my quick thoughts on each of these and how they work together? What is Shopper Marketing: Targets shoppers while they are in the store. The goal is to influence a shoppers purchasing decisions. This is…