Tag: categorymanagement
-
Shelf Optimization, the strategy to grow sales & shopper loyalty.
Understanding the significance of Shelf Optimization in category management is essential, as it serves as a pivotal component in driving sales and influencing shopper decisions. A well-organized and strategically designed shelf acts as a compelling showcase for products, ultimately shaping the customer’s purchasing choices. Shelf Optimization plays a multifaceted role for retailers Category management involves…
-
Is Shopper Insight Data Important for your Brand and Retailer?
A quick guide on Shopper Insight Data, what to collect, analyze and activate at retail. Shopper insights can predict future behavior. Understand your shoppers empowers you to make informed decisions about product placement, pricing, and marketing campaigns. Quick shopper insight fun facts: Shopper insight Data you should collect: how to activate the data: Challenge your…
-
Smart Home Technology, Right at your Fingertips!
Ever control your lights, appliances, locks, TV and Security System just before dozing off? I did, all from my phone. Efficiency at my fingertips, thanks Smart Home – its incredible. Key Smart Home Items and Trends So, how many of these modern marvels do you have in your home? Are they working together like a symphony? And…
-
Winning Category Management Strategies that engage shoppers at Walmart and Target
Category management is more than mere product arrangement; it’s a dynamic partnership that Walmart and Target develop with their Shoppers, Brands, MFG’s, and Consultants. But what exactly is this secret weapon, and how do these industry titans deploy it to their advantage? The Walmart and Target Blueprint, strategically placing products for Elevated Engagement with their…
-
Attention Shoppers, is “Eve-Level is Buy-Level” is the real deal?
For many years, having your product at Eye-Level was ingrained in our minds – first as a young merchandiser and later as a Category Management leader. Eye-Level shelving is highly prized by brands stems from the belief that it’s the prime area where shoppers are most likely to spot products. Undoubtedly, a significant portion of…