Tag: categorymanagement
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Blink and you miss it! That’s how fast shoppers scan an empty shelf, but what do they really see?
We can be drawn to an empty shelf. Remember the Sesame Street ๐ต “One of these things is not like the other” ๐ต These missing items can have serious consequences! Maybe an empty shelf is a minor disruption, but it can have significant consequences. Shoppers that are unhappy, are likely to: Shelf-Stocking Solutions to Prevent…
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Insight Superpowers that minimize the Holiday Shopping frenzy!
What are these Insight Superpowers that often get overlooked: Category Management and Shopper Marketing. category management is the “science” to make sure everything in a store is to set up to sell the best it can. Said another WAY: Shopper marketing is the “ART” in understanding what makes peoples buy stuff: My take on these…
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Simply put, Category Management is the “Art and Science” to win business opportunities.
Ever wondered how your favorite products magically appear on the shelves in just the right spot? Well, that’s the art and science of Category Management! easy way to describe it “๐๐ข๐ต๐ฆ๐จ๐ฐ๐ณ๐บ ๐ฎ๐ข๐ฏ๐ข๐จ๐ฆ๐ฎ๐ฆ๐ฏ๐ต ๐ช๐ด ๐ญ๐ช๐ฌ๐ฆ ๐ฃ๐ฆ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ฃ๐ฐ๐ด๐ด ๐ฐ๐ง ๐ข ๐จ๐ณ๐ฐ๐ถ๐ฑ ๐ฐ๐ง ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต๐ด ๐ข๐ต ๐ณ๐ฆ๐ต๐ข๐ช๐ญ. ๐ ๐ฐ๐ถ ๐ฎ๐ข๐ฌ๐ฆ ๐ด๐ถ๐ณ๐ฆ ๐ต๐ฉ๐ข๐ต ๐ต๐ฉ๐ฆ ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต๐ด ๐ข๐ณ๐ฆ ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ณ๐ช๐จ๐ฉ๐ต ๐ฑ๐ญ๐ข๐ค๐ฆ,…
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Category Management meets Shopper Marketing it’s the ultimate combo for sustainable growth.
Ever wonder why some products make it to the shelf while others don’t? Category Management knows this and is on a mission to uncover the secrets. I believe itโs about Assortment Optimization, Shelf Management, Merchandising, and the Power of Shopper Marketing. Here’s the inside scoop: Whether it’s chips, toothpaste, or laundry detergent, Catman Analytics is…
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Are you Strategically Curious when it comes to knowing your business?
Being Strategically Curious is the driving force behind business success. This is our approach to tackling various business challenges, drilling the problem down to the ‘What, So What, and Now What’ thought process, especially for solving Category, Brand, and Retailer opportunities. So, What does that all mean? Asking the right questions and seeking insights that…