Tag: categorymanagement
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Category Management is the secret sauce to Retail Growth
How can Category Management help you in Retail Success? How can you make sure that shoppers find your category, brand, product, or SKU among all the noise? Imagine a shopper walking into any retail store and seeing a sea of products on the shelves. A typical grocery store has 40K items in stock, and the…
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Are you aware that 60% of purchase decisions happen at the shelf?
Additionally, the average shopper considers only 3 brands while making their purchase decisions. So, Why is Category Management Critical to your Brand? ๐ช๐ต๐ฒ๐ฟ๐ฒ ๐ถ๐ ๐๐ผ๐๐ฟ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ผ๐ป ๐๐ต๐ฒ ๐๐ต๐ฒ๐น๐ณ?Does it stand out and tell its story? Can shoppers find it during promotions? ๐๐ฆ๐ฎ๐ฆ๐ฎ๐ฃ๐ฆ๐ณ ๐ต๐ฉ๐ฆ ๐ข๐ท๐ฆ๐ณ๐ข๐จ๐ฆ ๐ด๐ฉ๐ฐ๐ฑ๐ฑ๐ฆ๐ณ ๐ฎ๐ข๐บ ๐ฐ๐ฏ๐ญ๐บ ๐ด๐ฑ๐ฆ๐ฏ๐ฅ 7 ๐ด๐ฆ๐ค๐ฐ๐ฏ๐ฅ๐ด ๐ฃ๐ณ๐ฐ๐ธ๐ด๐ช๐ฏ๐จ, ๐ด๐ฐ ๐ฆ๐ท๐ฆ๐ณ๐บ ๐ฅ๐ฆ๐ต๐ข๐ช๐ญ…
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The Cookies and Cracker shopping dilemma, how to choose?
Had to buy some “Travel Snacks” the other day and walked into this Cookie and Cracker Snacking Dilemma. A Smackdown of Multi-Package Cookies and Cracker, Who Wins that battle of ON-THE-GO Snacking in your household? I mean, I thought shopping the cereal aisle for the kids and grandkids was tough, but here at Publix, a…
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Retailer’s Secret Weapon for winning the shopper, Category Management
In the ever-evolving landscape of the CPG industry, where competition is fierce and consumer demands shift like sand dunes, having a robust category management strategy is no longer a suggestion, it’s a necessity. It’s the difference between being a stagnant player and a dynamic force, between chasing trends and leading them. Below are my thoughts…
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Dissecting the Shopper Journey, How to Win their Hearts and Minds
Part III in the Category Management 101 Series – The Shopper Journey What is going on in the minds of the typical shopper? Have you given any thought to the โwhat, when, where and how a shopper buys your Brand, Product, or Category? Today, Iโll take you on a short journey through the 5 stages…