Are you harnessing the power of shopper insights to drive your retail business forward? Trip Missions are the PURPOSE behind every customer’s shopping trips.  Understanding that information gives you access to their needs, motivations, and behaviors.

Today we will dive deeper into this crucial shopper concept by sharing each Mission, the Metric to focus on and Strategies to consider.

trip mission types

🛒 Routine Grocery Shopping: Regular, planned visits for everyday household essentials and groceries. Metric Focus: Basket size, basket value, and frequency.

Strategy: To cater to this regular shopper consider having Tailored promotions, refining product placements, and store layouts that engage this shopper visually.

🛒Special Occasion Shopping: Centered around special events or occasions. Pay attention to metrics such as basket size, basket value, and seasonality.

Strategy: During key seasons consider targeted campaigns and cross-selling opportunities that will maximize sales.

🛒Quick Errands: Short, unplanned visits for specific items or tasks. Look at trip duration, basket size, and frequency.

Strategy: Optimize store layouts, checkout processes, and product availability to ensure seamless and efficient quick trips will keep this shopper coming back more often.

🛒Browse and Discovery: Involve exploring new products, trends, or seeking inspiration. Trip duration, basket size, and conversion rate are key metrics here.

Strategy: By creating engaging experiences from displays, personalized recommendations, and unique product assortments to drive “conversion” of this “shopper.”

🛒Stocking Up: Large-scale purchases to replenish supplies or stock up on long-lasting items. Analyze basket size, basket value, and frequency for better understanding.

Strategy: Does your inventory cater to bulk purchasing needs, is pricing align to larger sizes and do you offer special promotions for these significant trips.

🛒In-and-Out Convenience: Quick, efficient shopping trips for essential items. Pay attention to metrics like trip duration, basket size, and frequency.

Strategy: Streamline store layouts, implement self-checkout options, and ensure product availability to meet convenience-driven needs.

my point of view

Embracing shopper insights and leveraging trip mission metrics, we can refine your marketing strategies, optimize product assortments, and create personalized experiences tailored to shoppers’ specific needs.

Catman Analytics Group is here to help you acquire or analyze your current data for strategy activation tomorrow. Contact us today to Unlock the power of shopper insights and understand trip missions to witness your success soar.

Link to Part 5 in the Category Management 101 Series

Series Navigation

<< Dissecting the Shopper Journey, How to Win their Hearts and MindsShopper Measures 101: Share of Wallet – Where are Your Shoppers Spending Their Money? >>