Shopper Behavior is the heart of any store, and it is the compass that guides Category Management.

How does Shopper Behavior and Catman work hand in hand to make your brand be a Strategic Partner to your Retailer.

shopper behavior retail examples

🛒 Consider the 𝗣𝗿𝗼𝗱𝘂𝗰𝗲 𝗦𝗲𝗰𝘁𝗶𝗼𝗻 in a grocery store. The Category Manager analyzes data and realizes shoppers want more organic options. They expand the organic produce selection, promote it, and offer special deals. Sales soar because they responded to shopper preferences.

🏡 In 𝗪𝗮𝗹𝗺𝗮𝗿𝘁’𝘀 𝗘𝗹𝗲𝗰𝘁𝗿𝗼𝗻𝗶𝗰𝘀 𝗗𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁, the Category Manager notices a surge in smart home gadget interest. They bring in the latest smart devices, create displays, and provide expert assistance. Sales skyrocket.

💊 At 𝗖𝗩𝗦, beauty and skincare are in demand. Category Managers revamp the beauty section, bringing in a wider range of products, and run promotions. Sales and customer satisfaction increase.

🔨 𝗛𝗼𝗺𝗲 𝗗𝗲𝗽𝗼𝘁 identifies the trend of outdoor living. They curate a dedicated section with patio furniture and more. Shoppers find everything they need to enhance their outdoor experience.

In a nutshell, shopper behaviors holds the power, and Category Management is the key to unlocking their desires. To learn more follow me on LinkedIn, or watch for more posts on this site.

It’s about aligning what’s in the store with what shoppers want and need.