one stop shop for category management services
Catman Analytic Group deliverables include the following Category Managment Services
What we Do
Market Assessment
Find the White Space for your product.
- What is the market telling you about your Category, Brand, or Retailer?
- What’s the Competition doing in this space?
- What is the TAM? What is the Size of the Prize?
Category Strategy
Develop the Path to Strategic Partnership
- Do you use the 8 Step Process?
- Do you have data, tools, and analysis to develop Category and Channel strategy?
- What is your 3-5 Category Strat Plan?
- Do you want to be a Strategic Partner?
Retail Optimization
Optimizing Assort, Shelf & Merchandising
- Do I have the right Assortment?
- Are my products shelved in the best location?
- Can I provide Shelf, Aisle, Depart Solutions?
- Is my merchandising effective?
Upskilling
Improve Associate & Team Efficiency
- Do I have a Trained Category Management / Analytic Team? Are we Organized Right?
- What does being a Category Captain mean?
- Can we derive Insights from data?
- Do we have the Right Tools?