Series: Category Management 101
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Shopper Marketing and Category Management – Why your Need Both?
Shopper marketing and category management are two closely related concepts in the world of retail and consumer goods. Below are my quick thoughts on each of these and how they work together? What is Shopper Marketing: Targets shoppers while they are in the store. The goal is to influence a shoppers purchasing decisions. This is…
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How to Empower Category Management in Today’s Grocery Industry
“What exactly is Category Management? What do you do? How does it matter?” These are common questions I encounter, whether it’s from curious kids, clients, high-ranking executives, or even the kid bagging my groceries. Defining Category Management: “Category Management is the strategic process of seamlessly integrating planning and execution across all activities that impact a…
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Unveiling Category Management Excellence with Assortment and Shelf Optimizations
Elevate your Retail Strategy with Category Management Excellence! Staying ahead of your competition requires a strategic approach that goes beyond just selling products. Did you know that effective category management and assortment optimization can boost retail sales by up to 10%? In today’s fiercely competitive retail landscape, the art of curating products goes beyond the…