Series: Category Management 101
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Retailer’s Secret Weapon for winning the shopper, Category Management
In the ever-evolving landscape of the CPG industry, where competition is fierce and consumer demands shift like sand dunes, having a robust category management strategy is no longer a suggestion, it’s a necessity. It’s the difference between being a stagnant player and a dynamic force, between chasing trends and leading them. Below are my thoughts…
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Understanding the differences in Shopper and Consumers Insights
Part II in the Category Management 101 Series (Shopper and Consumer Insights) Are you Confused about the difference between shopper and consumer insights? It’s a topic that comes up a lot in business among Marketing, Sales, and Category Management professionals. Quick and Fun Example on the Difference You are in a Pet Store looking…
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Dissecting the Shopper Journey, How to Win their Hearts and Minds
Part III in the Category Management 101 Series – The Shopper Journey What is going on in the minds of the typical shopper? Have you given any thought to the “what, when, where and how a shopper buys your Brand, Product, or Category? Today, I’ll take you on a short journey through the 5 stages…
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Shopper Insights 101: Accelerate Your Brand’s Success at Retail with Trip Missions
Are you harnessing the power of shopper insights to drive your retail business forward? Trip Missions are the PURPOSE behind every customer’s shopping trips. Understanding that information gives you access to their needs, motivations, and behaviors. Today we will dive deeper into this crucial shopper concept by sharing each Mission, the Metric to focus on…
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Shopper Measures 101: Share of Wallet – Where are Your Shoppers Spending Their Money?
What is Share of Wallet? Share of Wallet is a crucial shopper metric for businesses, that shows where your Shoppers are Spending their money. Generally shown as a % of a shopper’s spend that a brand captures for a specific product or category. So What? Understanding will give one a perspective into your shoppers’ loyalty…