As a Catman and Marketing guy, I know stores are utilizing Shopper Marketing Tactics and tricks to make me buy more! Some are sneaky, and others may be a little vague.

Key Shopper Marketing Tactics seen at Retail?

1. Eye-Catching Showdown: Ever noticed how colorful goodies are placed at your eye level? Stores want you to see and grab those tempting snacks and toys.
2. Sale Seduction: Who doesn’t love a good deal? Will those cunning discounts make you feel like you’re saving big?
3. Tasty Trials: Free samples are a tactic! They want you to taste something yummy so you’ll crave it and put it in your cart.
4. Impulse Trap: What about those last-minute goodies near the checkout counter? An impulse buy, “I gotta have….”
5. Aisle Ambush: Strategic arrangement of products on the shelves. Complementary and related items close together to entice basket build.
6. Seasonal Sway: Store decor changes with the seasons? Utilize seasonal themes and colors to make shoppers feel get into the season early.

🛒 My Shopping Story: Yesterday, I fell for the “Tasty Trials” tactic when I tried a free sample of a new cookie.  It was so delicious that I ended up grabbing a whole pack! 😅

Do your Brands utilize these tactics?  Do you have a team of experts developing/planning for your brands today?

If not, we are happy to help you navigate your way in the retail environment. Contact us today.