Doing a little online research for a project on latest Grocery Shopper Trends, and I found the following interesting Fun Facts, Themes and Stats.

in-store grocery shopping trends still dominate

🛒 82% still prefer the in-store experience.
🛒18% shop online only, but this is a 300% increase over the past 5 years.
🛒During the pandemic, online surged to 43%, with 57% trying online for the first time.

Grocery shopping Demands the basics

🛍 Fresh produce is a top priority for 73% of grocery shoppers.
🛍 Most common purchased item in a grocery store – Bananas

Grocery Shopping Behavior is not always cut and dry.

🎈 Most popular shopping day of the week is Saturday, followed by Sunday. The most popular day of the year is the Wednesday before thanksgiving.
🎈 62% of shoppers compare prices/actively seek discounts.
🎈 Impulse buying is also very prevalent with 60-70% of purchase decisions happening at the point of sale.
🎈 75% of shoppers are more likely to purchase a product after trying it at a sampling station.

grocery shopping trip can be arduous.

🚗An average Grocery store can have over 40,000 different products.
🚗The average shoppers spend 41 minutes / trip
🚗 Millennials and GenZ shoppers are most likely to use mobile apps for grocery shopping, with 68% using the app for convenience, personalized offers, and seamless shopping experience.

So what does all this mean?

Winning the Grocery Shopping Trip at retail takes a concerted effort to have the Right Product, in the Right Spot, at the Right Time. Being on the shelf is 1/2 the battle, but enhancing the shopping experience to allow your product to be seen, purchased, and re-purchased is Winning the Last 4 feet.

This is what I do and happy to help both retailers & manufacturers succeed in this contact us for more information on how we can help you.