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Catman Analytics Group

Developing Category Management Solutions One Category at a Time

Category: Strategy/Insights

  • Fun Facts about Electronic Shoppers

    Fun Facts about Electronic Shoppers

    Let’s dive into the fascinating world of electronic shoppers. Here are two truths and one lie about their habits and preferences. Can you spot the lie? 2 Truths and a Lie 1️⃣  Electronics shoppers value product reviews and recommendations. 2️⃣  Many electronics shoppers prioritize brand reputation. 3️⃣  Electronics shoppers are solely driven by price. THE…

  • Catman Analytics Groups Category Management Mantra

    Catman Analytics Groups Category Management Mantra

    Our Category Management Mantra: “What’s your Story, What’s your Narrative, If you can’t tell the story simply, it’s just becomes an expensive bunch of numbers.” Our new website release on 6/1, with the focus on helping clients develop Winning Strategies for their Categories, Channels, and Products. What we will Deliver 🔑Winning the Assortment, Shelf, and…

  • These Grocery Shopping fun facts can help develop strong category strategies.

    Doing a little online research for a project on latest Grocery Shopper Trends, and I found the following interesting Fun Facts, Themes and Stats. in-store grocery shopping trends still dominate 🛒 82% still prefer the in-store experience.🛒18% shop online only, but this is a 300% increase over the past 5 years.🛒During the pandemic, online surged to…

  • Average Shopper takes 1.7 seconds looking for products, where are you?

    If the average shopper only takes 1.7 seconds to find an induvial product on shelf, Is your brand visible enough to be found? what average Shoppers Observe: Not rocket science here, welcome to 3 of the 4P’s from your Marketing 101 class but consider the simplistic nature of this model. Your product is in a…