Category: Strategy/Insights
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Shopper Measures 101: Share of Wallet – Where are Your Shoppers Spending Their Money?
What is Share of Wallet? Share of Wallet is a crucial shopper metric for businesses, that shows where your Shoppers are Spending their money. Generally shown as a % of a shopper’s spend that a brand captures for a specific product or category. So What? Understanding will give one a perspective into your shoppers’ loyalty…
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UNLOCK THE POWER OF CATGORY INSIGHTS, RECIPE IS BELOW!
Have you been asked to deliver game-changing Category Insights for an upcoming review, client meeting, or Sales Pitch? Developing Category Insights can be a huge burden, and it begins with amassing so much data, which can make you ragged trying to make sense of it all. Let’s dive into the heart of this matter, the…
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Key Summertime Categories sold in June, are your brands ready?
June is my favorite month of the year, marking many activities and shopping opportunities. Personally, it’s the best because, we have many birthdays, summer starts, days are longer, and we entertain a lot. So what Key Categories are sold during the month of June? Can you Guess Them? 1️⃣ Summer Clothing: Dresses, Shorts, Swimwear2️⃣ Outdoor Adventure:…
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WHAT ARE THE KEY OTC CATEGORIES NOW THAT SPRING & SUMMER IS HERE?
Back in the day when I sold OTC medications we were always amazed at the seasonality of our products once Spring and Summer started. Do you know what KEY OTC Categories sell in the summer months? My Top 5 Key OTC Categories 1️⃣ Seasonal Allergies: Spring and summer often bring an increase in pollen and…
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Are there similarities between Surfing and Creating Retail Strategies
Developing Retail Strategies and Surfing – two passions of mine Collide! 📈CAREFUL PLANNING:Surfers analyze wave conditions and choose their surf spots, Strategists analyze market trends and consumer behavior to make key decisions about product assortment and positioning. 🤫PATIENCE:Surfers seek out the ideal wave for their skill level and preferences, just as Strategists curate the…