Category: Strategy/Insights
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DIY Shopping, Easier than Grocery?
DIY Shopping Adventures: Tales from the Toilet Bowl Fix Edition! 🛠️ If hungry, I go to the grocery store, walk the aisles, make a quick purchase, and leave. If needing cleaning supplies, paper products, or snacks; I go to a Mass/Club store, walk the aisles, maybe browse other sections, make a faster purchase, and leave.…
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Maximizing Brand Sales by Leveraging your Shoppers Purchase Frequency
Purchase Frequency is a powerful Shopper Metric that retailers utilize to improve operations, loyalty, and drive sales. Effectively analyzing this metric, retailers and brands can tailor marketing and merchandising efforts to align with shoppers’ purchase habits. Thus, driving Loyalty, Repeat, and Sales Growth! Purchase Frequency is: A metric to reveal how much a shopper makes…
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Shopper Marketing and Category Management – Why your Need Both?
Shopper marketing and category management are two closely related concepts in the world of retail and consumer goods. Below are my quick thoughts on each of these and how they work together? What is Shopper Marketing: Targets shoppers while they are in the store. The goal is to influence a shoppers purchasing decisions. This is…
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Does your Brand Need “Strategic Curiosity?”
In a world bursting with endless possibilities, where innovation reigns supreme and new ideas shape our future, there exists a powerful trait that fuels the minds of the extraordinary—a trait called STRATEGIC CURIOSITY. Having this mantra for many years, I do believe brand health, growth and prosperity need a collaborative approach to creating business opportunities. Collaboration…
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“Understanding Category Management: Unveiling the importance of Category Roles for Retail Success!”
Are you ready to unlock the secret to retail success? Discover the power of Category Management, a strategic 8-step process that revolutionizes how retailers and manufacturers manage their product categories. Today we will focus on Step 2, assessing the Category Roles. 🛍️ Category Roles Defined Understanding and assessing the unique “Role” of each category empowers…