Category: Strategy/Insights
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Shoppers Viewpoint, how do you compete for Share of Wallet?
When is the shoppers viewpoint when they turn down an aisle in store x for retailer y? How do you as a brand or retailer made it easy to find your product? My point, How can we get the Shopper to Navigate to the right.. Possible Solutions All of these things are what a Category…
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Shelf Optimization, the strategy to grow sales & shopper loyalty.
Understanding the significance of Shelf Optimization in category management is essential, as it serves as a pivotal component in driving sales and influencing shopper decisions. A well-organized and strategically designed shelf acts as a compelling showcase for products, ultimately shaping the customer’s purchasing choices. Shelf Optimization plays a multifaceted role for retailers Category management involves…
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Is Shopper Insight Data Important for your Brand and Retailer?
A quick guide on Shopper Insight Data, what to collect, analyze and activate at retail. Shopper insights can predict future behavior. Understand your shoppers empowers you to make informed decisions about product placement, pricing, and marketing campaigns. Quick shopper insight fun facts: Shopper insight Data you should collect: how to activate the data: Challenge your…
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Smart Home Technology, Right at your Fingertips!
Ever control your lights, appliances, locks, TV and Security System just before dozing off? I did, all from my phone. Efficiency at my fingertips, thanks Smart Home – its incredible. Key Smart Home Items and Trends So, how many of these modern marvels do you have in your home? Are they working together like a symphony? And…
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Unveiling Category Management Excellence with Assortment and Shelf Optimizations
Elevate your Retail Strategy with Category Management Excellence! Staying ahead of your competition requires a strategic approach that goes beyond just selling products. Did you know that effective category management and assortment optimization can boost retail sales by up to 10%? In today’s fiercely competitive retail landscape, the art of curating products goes beyond the…