Category: Strategy/Insights
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The Future of Shopper Marketing in Grocery Stores is here, and it’s time to get ready!
Shopper marketing is essential for grocery stores that want to stay ahead of the curve in the digital age.ย ย Future Trends we are Watching ๐ shopper marketing tactics you can Today! ๐ So, What is the one thing YOU believe Grocery Stores can do to better personalize the shopper experience? We don’t have all the…
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Are you Strategically Curious when it comes to knowing your business?
Being Strategically Curious is the driving force behind business success. This is our approach to tackling various business challenges, drilling the problem down to the ‘What, So What, and Now What’ thought process, especially for solving Category, Brand, and Retailer opportunities. So, What does that all mean? Asking the right questions and seeking insights that…
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3 Key Grocery Shopping Trends, are you Keeping up? Effective Category Management Strategy Helps!
Even as Omni-channel, Data Mining and Sustainability trends emerge, refining your category strategy is key to your future success. Category Management discipline can help in your efforts. Grocery shopping is constantly evolving, and businesses need to be able to adapt their strategies to meet the changing needs of customers. key trends and strategies Omnichannel Complexity:ย ย Shopping…
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Are your grocery sales in decline? Then activate my Shopper Marketing Formulas to win back loyalty.
Shopper Marketing Super-Power –> Surprising and Delighting your Shoppers at the Shelf and Online with Merchandising Creativity and Retail Partnership! ๐ซ ๐ฆ๐ต๐ผ๐ฝ๐ฝ๐ฒ๐ฟ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ญ๐ฌ๐ญ A strategic approach to influence a shopperโs purchasing decision. Developing “Merchandising Solutions” that give your shoppers a positive shopping experience builds sales and loyalty. โ ๐ฅ๐ฒ๐ฎ๐๐ผ๐ป ๐๐ผ ๐๐ฒ๐น๐ถ๐ฒ๐๐ฒ ๐ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐ ๐๐ผ…
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Consumer Insights for Grocery Shoppers, How to Meet your Customers’ Needs
In the fast-paced world of consumer-packaged goods, knowing Consumer Insights is essential for success. What are their needs, wants, and motivations? Developing strategies around this helps to develop products, services, and marketing campaigns that are more likely to resonate. More importantly, the grocery shopper is facing a complex and ever-changing landscape of choices. To stay…