Category: Strategy/Insights
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Embracing Winter’s Waves by Surfing & Crafting a Business Strategy
It’s cold and windy, but the sun is out and I’m finally back in my “suit” to brave the waters this January. But how does surfing these waves in winter like crafting a business strategy you say? My Advice on business strategy building Continue to ride the โWinter Waveโ and Create your Winning Business Strategy…
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Insight Superpowers that minimize the Holiday Shopping frenzy!
What are these Insight Superpowers that often get overlooked: Category Management and Shopper Marketing. category management is the “science” to make sure everything in a store is to set up to sell the best it can. Said another WAY: Shopper marketing is the “ART” in understanding what makes peoples buy stuff: My take on these…
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Black Friday is here, and Shopper changes are occurring, you ready?
The holiday season is approaching quickly, beginning this week and like riding different waves in my world, Black Friday Shopping is Evolving! ๐ฆ๐ต๐ผ๐ฝ๐ฝ๐ถ๐ป๐ด ๐๐ฒ๐ต๐ฎ๐๐ถ๐ผ๐ฟ During Black Friday ๐ถ๐ ๐ฆ๐ต๐ถ๐ณ๐๐ถ๐ป๐ด: ๐ฅ๐ฒ๐๐ฎ๐ถ๐น๐ฒ๐ฟ๐ ๐ฎ๐ฟ๐ฒ ๐๐ฟ๐๐ถ๐ป๐ด ๐๐ผ ๐๐ฑ๐ท๐๐๐: My Take: What does the future hold? How will the economy’s twistsโhigher rates, pricier gas and groceriesโaffect our shopping mood? Will…
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Are you “Riding the Wave of Data Magic?” Dive into the wonder of Predictive Analytics with us
๐ฎWhat is Predictive Analytics, you ask? “๐๐ณ๐ฆ๐ฅ๐ช๐ค๐ต๐ช๐ท๐ฆ A๐ฏ๐ข๐ญ๐บ๐ต๐ช๐ค๐ด ๐ช๐ด๐ฏ’๐ต ๐ซ๐ถ๐ด๐ต ๐ข๐ฃ๐ฐ๐ถ๐ต ๐ฑ๐ณ๐ฆ๐ฅ๐ช๐ค๐ต๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ง๐ถ๐ต๐ถ๐ณ๐ฆ; ๐ช๐ต’๐ด ๐ข๐ฃ๐ฐ๐ถ๐ต ๐ด๐ฉ๐ข๐ฑ๐ช๐ฏ๐จ ๐ช๐ต ๐ธ๐ช๐ต๐ฉ ๐ฅ๐ข๐ต๐ข-๐ฅ๐ณ๐ช๐ท๐ฆ๐ฏ ๐ช๐ฏ๐ด๐ช๐จ๐ฉ๐ต๐ด.”ย ย Said another way Predictive Analytics It’s like using past data mixed with some super-smart math to make clever guesses about the future. ๐What is the Recipe? Think of us as data wizards.ย ย We analyze Retailer/Shopper…
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Shopper Marketing and Category Management is the combination to win at retail
In my last post, we delved into the enchantment of Category Management, where the blend of “Art and Science” makes shopping awesome. Now, letโs add the magic of Shopper Marketing to this mix, putting your shopping experience at the heart of it all. ๐Understanding Shoppers Ever wondered how we uncover what you love? Shopper marketing…