Category: Strategy/Insights
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Category Management is the secret sauce to Retail Growth
How can Category Management help you in Retail Success? How can you make sure that shoppers find your category, brand, product, or SKU among all the noise? Imagine a shopper walking into any retail store and seeing a sea of products on the shelves. A typical grocery store has 40K items in stock, and the…
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Gearing up for Memorial Day with Grocery Shopper Insights
What is your Memorial Day shopping food – will it be burgers, hot dogs, BBQ, or seafood? That depends on who you are, where you live, or how you like to celebrate those EXTRA days of responsible irresponsibility! Memorial Day signals the “official beach opening day.” Or, since we live in Florida, it’s the day…
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Analytics and Insights are not complicated make them simple.
My thoughts on making Analytics and Insights more simple which can result in better Strategies for your clients. โ๐๐ณ ๐๐ผ๐ ๐ฐ๐ฎ๐ปโ๐ ๐ฒ๐ ๐ฝ๐น๐ฎ๐ถ๐ป ๐ถ๐ ๐๐ถ๐บ๐ฝ๐น๐, ๐๐ผ๐ ๐ฑ๐ผ๐ปโ๐ ๐๐ป๐ฑ๐ฒ๐ฟ๐๐๐ฎ๐ป๐ฑ ๐ถ๐ ๐๐ฒ๐น๐น ๐ฒ๐ป๐ผ๐๐ด๐ต.โ Albert Einstein How many times have we heard this? As analytics professionals, weโre passionate about unraveling data mysteries, but sometimes we inadvertently create more confusion…
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What’s the recipe for great Category Insights, STRATEGIC CURIOSITY!
We all get the pressure to deliver game-changing category insights, it can be complex so let’s simplify the process: What are the ingredients? So, What’s the Significance? What’s behind all this, Strategic Curiosity! This is your way of asking What, SO What, and Now What into all that you analyze. This 15% effort into the…
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Do you talk to food while shopping? Many of you do?
While shopping the produce aisle of Publix, I noticed something peculiar.ย “Shoppers talk to food.” Do you engaged in what seems like lively talk with your fruits and veggies. ๐ ๐ฑ๐ฒ๐ฐ๐ถ๐ฑ๐ฒ๐ฑ ๐๐ผ ๐ถ๐ป๐๐ฒ๐๐๐ถ๐ด๐ฎ๐๐ฒ ๐ณ๐๐ฟ๐๐ต๐ฒ๐ฟ According to a recent study I stumbled upon, a whopping 87% of shoppers confessed to chatting with their groceries! “Hey Banana,…