Category: Category Management
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Attention Shoppers, is “Eve-Level is Buy-Level” is the real deal?
For many years, having your product at Eye-Level was ingrained in our minds – first as a young merchandiser and later as a Category Management leader. Eye-Level shelving is highly prized by brands stems from the belief that it’s the prime area where shoppers are most likely to spot products. Undoubtedly, a significant portion of…
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Unveiling Category Management Excellence with Assortment and Shelf Optimizations
Elevate your Retail Strategy with Category Management Excellence! Staying ahead of your competition requires a strategic approach that goes beyond just selling products. Did you know that effective category management and assortment optimization can boost retail sales by up to 10%? In today’s fiercely competitive retail landscape, the art of curating products goes beyond the…
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How to Empower Category Management in Today’s Grocery Industry
“What exactly is Category Management? What do you do? How does it matter?” These are common questions I encounter, whether it’s from curious kids, clients, high-ranking executives, or even the kid bagging my groceries. Defining Category Management: “Category Management is the strategic process of seamlessly integrating planning and execution across all activities that impact a…
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DIY Shopping, Easier than Grocery?
DIY Shopping Adventures: Tales from the Toilet Bowl Fix Edition! 🛠️ If hungry, I go to the grocery store, walk the aisles, make a quick purchase, and leave. If needing cleaning supplies, paper products, or snacks; I go to a Mass/Club store, walk the aisles, maybe browse other sections, make a faster purchase, and leave.…
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How to Out-Smart the Shopper Marketing Tactics found in your Grocery Store
As a Catman and Marketing guy, I know stores are utilizing Shopper Marketing Tactics and tricks to make me buy more! Some are sneaky, and others may be a little vague. Key Shopper Marketing Tactics seen at Retail? 🛒 My Shopping Story: Yesterday, I fell for the “Tasty Trials” tactic when I tried a free…