Category: Category Management
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Are you Strategically Curious when it comes to knowing your business?
Being Strategically Curious is the driving force behind business success. This is our approach to tackling various business challenges, drilling the problem down to the ‘What, So What, and Now What’ thought process, especially for solving Category, Brand, and Retailer opportunities. So, What does that all mean? Asking the right questions and seeking insights that…
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Category Management strategy is the secret sauce to Retail Success
How can Category Management help you in Retail Success? How can you make sure that shoppers find your category, brand, product, or SKU among all the noise? Imagine a shopper walking into any retail store and seeing a sea of products on the shelves. A typical grocery store has 40K items in stock, and the…
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Life Lessons learned by being a Category Management and Shopper Marketing professional?
Happy Monday! As a Category Management & Shopper Marketing professional, I love working with retailers and brands to develop strategies that meet the needs of shoppers. What are the keys to category management and shopper marketing The best part? seeing our plans come to life, whether it’s in a store or online. So, keep up…
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Friday Shopping Vibes! What is in your basket?
Happy Friday Folks and as I sit here sipping on some coffee ☕, I’m thinking about the weekend and what shopping I can get done today, but is Friday Shopping a idea? What do we see in Grocery and Other Major Retailers during Fridays Shopping Frenzy? Why Friday Shopping? Fridays are all about pre-weekend excitement.…
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3 Key Grocery Shopping Trends, are you Keeping up? Effective Category Management Strategy Helps!
Even as Omni-channel, Data Mining and Sustainability trends emerge, refining your category strategy is key to your future success. Category Management discipline can help in your efforts. Grocery shopping is constantly evolving, and businesses need to be able to adapt their strategies to meet the changing needs of customers. key trends and strategies Omnichannel Complexity: Shopping…