Category: Category Management
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Blink and you miss it! That’s how fast shoppers scan an empty shelf, but what do they really see?
We can be drawn to an empty shelf. Remember the Sesame Street ๐ต “One of these things is not like the other” ๐ต These missing items can have serious consequences! Maybe an empty shelf is a minor disruption, but it can have significant consequences. Shoppers that are unhappy, are likely to: Shelf-Stocking Solutions to Prevent…
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Insight Superpowers that minimize the Holiday Shopping frenzy!
What are these Insight Superpowers that often get overlooked: Category Management and Shopper Marketing. category management is the “science” to make sure everything in a store is to set up to sell the best it can. Said another WAY: Shopper marketing is the “ART” in understanding what makes peoples buy stuff: My take on these…
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The Festive Frenzy shopping has begun, is your business ready?
Black Friday and Cyber Monday have come and gone, marking the start of the Festive Frenzy season between now and Christmas. This crucial period presents both challenges and opportunities for retailers and manufacturers, demanding a deep understanding of consumer behavior and market trends. Unveiling the Festive Frenzy Shopper Today, the Festive Frenzy shopper emerges, deliberate…
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All I wanted was a “Cookie” – Shopping the Endless Aisle of Packaging in a Convenience Store
Yesterday, while I was out checking stores for a project, I had a craving for cookies at a local convenience store. When you think of convenience, you think small, right? Single servings, grab-and-go stuff. ๐๐ช But hereโs the thing that surprised me: so many options! All lined up on pegs, shelves, you name itโsome wrapped…
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Are you “Riding the Wave of Data Magic?” Dive into the wonder of Predictive Analytics with us
๐ฎWhat is Predictive Analytics, you ask? “๐๐ณ๐ฆ๐ฅ๐ช๐ค๐ต๐ช๐ท๐ฆ A๐ฏ๐ข๐ญ๐บ๐ต๐ช๐ค๐ด ๐ช๐ด๐ฏ’๐ต ๐ซ๐ถ๐ด๐ต ๐ข๐ฃ๐ฐ๐ถ๐ต ๐ฑ๐ณ๐ฆ๐ฅ๐ช๐ค๐ต๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ง๐ถ๐ต๐ถ๐ณ๐ฆ; ๐ช๐ต’๐ด ๐ข๐ฃ๐ฐ๐ถ๐ต ๐ด๐ฉ๐ข๐ฑ๐ช๐ฏ๐จ ๐ช๐ต ๐ธ๐ช๐ต๐ฉ ๐ฅ๐ข๐ต๐ข-๐ฅ๐ณ๐ช๐ท๐ฆ๐ฏ ๐ช๐ฏ๐ด๐ช๐จ๐ฉ๐ต๐ด.”ย ย Said another way Predictive Analytics It’s like using past data mixed with some super-smart math to make clever guesses about the future. ๐What is the Recipe? Think of us as data wizards.ย ย We analyze Retailer/Shopper…