Category: Category Management
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3 Big Hurdles every Category Manager faces in retail today.
As a Category Manager “Guru” how can we help you? It’s a new year and our category buyer is actively looking into improving their category. Brand improvement, sku efficiency, and shopper conversion are all on the table to discuss. Below are the Top 3 Key challenges your category buyer may have and how you can…
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The Cookies and Cracker shopping dilemma, how to choose?
Had to buy some “Travel Snacks” the other day and walked into this Cookie and Cracker Snacking Dilemma. A Smackdown of Multi-Package Cookies and Cracker, Who Wins that battle of ON-THE-GO Snacking in your household? I mean, I thought shopping the cereal aisle for the kids and grandkids was tough, but here at Publix, a…
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Retailer’s Secret Weapon for winning the shopper, Category Management
In the ever-evolving landscape of the CPG industry, where competition is fierce and consumer demands shift like sand dunes, having a robust category management strategy is no longer a suggestion, it’s a necessity. It’s the difference between being a stagnant player and a dynamic force, between chasing trends and leading them. Below are my thoughts…
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Understanding the differences in Shopper and Consumers Insights
Part II in the Category Management 101 Series (Shopper and Consumer Insights) Are you Confused about the difference between shopper and consumer insights? It’s a topic that comes up a lot in business among Marketing, Sales, and Category Management professionals. Quick and Fun Example on the Difference You are in a Pet Store looking…
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Dissecting the Shopper Journey, How to Win their Hearts and Minds
Part III in the Category Management 101 Series – The Shopper Journey What is going on in the minds of the typical shopper? Have you given any thought to the “what, when, where and how a shopper buys your Brand, Product, or Category? Today, I’ll take you on a short journey through the 5 stages…