Category: Category Management
-
Sunday Reflection, Riding the Waves of Business Success.
Happy Sunday, everyone! As we gear up for the week ahead, letโs take a moment to reflect on the opportunities that lie before us. Just like catching the perfect wave, success in business requires timing, balance, and a little bit of fun! At Catman Analytics Group, we believe in making the most of every moment.…
-
Category Management is the secret sauce to Retail Growth
How can Category Management help you in Retail Success? How can you make sure that shoppers find your category, brand, product, or SKU among all the noise? Imagine a shopper walking into any retail store and seeing a sea of products on the shelves. A typical grocery store has 40K items in stock, and the…
-
Gearing up for Memorial Day with Grocery Shopper Insights
What is your Memorial Day shopping food – will it be burgers, hot dogs, BBQ, or seafood? That depends on who you are, where you live, or how you like to celebrate those EXTRA days of responsible irresponsibility! Memorial Day signals the “official beach opening day.” Or, since we live in Florida, it’s the day…
-
What’s the recipe for great Category Insights, STRATEGIC CURIOSITY!
We all get the pressure to deliver game-changing category insights, it can be complex so let’s simplify the process: What are the ingredients? So, What’s the Significance? What’s behind all this, Strategic Curiosity! This is your way of asking What, SO What, and Now What into all that you analyze. This 15% effort into the…
-
Are you aware that 60% of purchase decisions happen at the shelf?
Additionally, the average shopper considers only 3 brands while making their purchase decisions. So, Why is Category Management Critical to your Brand? ๐ช๐ต๐ฒ๐ฟ๐ฒ ๐ถ๐ ๐๐ผ๐๐ฟ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ผ๐ป ๐๐ต๐ฒ ๐๐ต๐ฒ๐น๐ณ?Does it stand out and tell its story? Can shoppers find it during promotions? ๐๐ฆ๐ฎ๐ฆ๐ฎ๐ฃ๐ฆ๐ณ ๐ต๐ฉ๐ฆ ๐ข๐ท๐ฆ๐ณ๐ข๐จ๐ฆ ๐ด๐ฉ๐ฐ๐ฑ๐ฑ๐ฆ๐ณ ๐ฎ๐ข๐บ ๐ฐ๐ฏ๐ญ๐บ ๐ด๐ฑ๐ฆ๐ฏ๐ฅ 7 ๐ด๐ฆ๐ค๐ฐ๐ฏ๐ฅ๐ด ๐ฃ๐ณ๐ฐ๐ธ๐ด๐ช๐ฏ๐จ, ๐ด๐ฐ ๐ฆ๐ท๐ฆ๐ณ๐บ ๐ฅ๐ฆ๐ต๐ข๐ช๐ญ…