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Do you talk to food while shopping? Many of you do?
While shopping the produce aisle of Publix, I noticed something peculiar. “Shoppers talk to food.” Do you engaged in what seems like lively talk with your fruits and veggies. 𝗜 𝗱𝗲𝗰𝗶𝗱𝗲𝗱 𝘁𝗼 𝗶𝗻𝘃𝗲𝘀𝘁𝗶𝗴𝗮𝘁𝗲 𝗳𝘂𝗿𝘁𝗵𝗲𝗿 According to a recent study I stumbled upon, a whopping 87% of shoppers confessed to chatting with their groceries! “Hey Banana,…
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Are you aware that 60% of purchase decisions happen at the shelf?
Additionally, the average shopper considers only 3 brands while making their purchase decisions. So, Why is Category Management Critical to your Brand? 𝗪𝗵𝗲𝗿𝗲 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗼𝗻 𝘁𝗵𝗲 𝘀𝗵𝗲𝗹𝗳?Does it stand out and tell its story? Can shoppers find it during promotions? 𝘙𝘦𝘮𝘦𝘮𝘣𝘦𝘳 𝘵𝘩𝘦 𝘢𝘷𝘦𝘳𝘢𝘨𝘦 𝘴𝘩𝘰𝘱𝘱𝘦𝘳 𝘮𝘢𝘺 𝘰𝘯𝘭𝘺 𝘴𝘱𝘦𝘯𝘥 7 𝘴𝘦𝘤𝘰𝘯𝘥𝘴 𝘣𝘳𝘰𝘸𝘴𝘪𝘯𝘨, 𝘴𝘰 𝘦𝘷𝘦𝘳𝘺 𝘥𝘦𝘵𝘢𝘪𝘭…
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3 Big Hurdles every Category Manager faces in retail today.
As a Category Manager “Guru” how can we help you? It’s a new year and our category buyer is actively looking into improving their category. Brand improvement, sku efficiency, and shopper conversion are all on the table to discuss. Below are the Top 3 Key challenges your category buyer may have and how you can…
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The Cookies and Cracker shopping dilemma, how to choose?
Had to buy some “Travel Snacks” the other day and walked into this Cookie and Cracker Snacking Dilemma. A Smackdown of Multi-Package Cookies and Cracker, Who Wins that battle of ON-THE-GO Snacking in your household? I mean, I thought shopping the cereal aisle for the kids and grandkids was tough, but here at Publix, a…
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Embracing Winter’s Waves by Surfing & Crafting a Business Strategy
It’s cold and windy, but the sun is out and I’m finally back in my “suit” to brave the waters this January. But how does surfing these waves in winter like crafting a business strategy you say? My Advice on business strategy building Continue to ride the “Winter Wave” and Create your Winning Business Strategy…
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