We can be drawn to an empty shelf. Remember the Sesame Street 🎵 “One of these things is not like the other” 🎵 These missing items can have serious consequences!
Maybe an empty shelf is a minor disruption, but it can have significant consequences. Shoppers that are unhappy, are likely to:
- Grab a substitute = Lower profits
- Ditch their list and head to the checkout = Missing basket sales
- Walk out empty-handed = Disappointed loyal customer.
Shelf-Stocking Solutions to Prevent Shopper Dissatisfaction
📊 Data/Analytic Diligence: Tracking sales to predict demand.
🗺 Planogram Development: Using the data to create a visual roadmap for best shelf placement & inventory control to maximize visibility and engagement.
📖 Train your Staff: To master the art of stock rotating, filling gaps promptly, and duly note the “hot” zones.
🏬 Empty spaces can be used to highlight new products, showcase promotions, or engage shoppers with fun and unique ways.
This store DID EXACTLY THAT – Personalized signage with an Apology and note on the out of stocks
So, continue to utilize your Space Management counterparts alongside your clients that sell your products more efficiently.
Your mission – Develop solutions to transform an empty shelf into sales magnets.
Keep up the great work and be a Category Management PRO! For more information on this and other topics follow us on Linkedin or contact us at Catman Analytics to “Riff” on your needs.
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