The holiday season is approaching quickly, beginning this week and like riding different waves in my world, Black Friday Shopping is Evolving!

𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿 During Black Friday 𝗶𝘀 𝗦𝗵𝗶𝗳𝘁𝗶𝗻𝗴:

• Early Birds: 60% of shoppers now start hunting deals weeks before.
• Online Wins: 70% are opting for online deals to skip the crowds and score big.
• Techy Tricks: 80% using mobile apps for easy price checks and exclusive deals.

𝗥𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 𝗮𝗿𝗲 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗔𝗱𝗷𝘂𝘀𝘁:

• Extending the Season: Deals over weeks not days, starting early November through Cyber Monday.
• e-Commerce Reigns: Online deal focus; it’s where the action’s at for most retailers.
• Blurring Occasions: Black Friday through Cyber Monday—blurred now, with similar deals across both days.
• Sneak Peeks: Stores dropping early to get us hyped and shopping ahead.

My Take:

What does the future hold? How will the economy’s twists—higher rates, pricier gas and groceries—affect our shopping mood?

Will Amazon Prime Days grow? Will we cut back on gifts? And will we chase big Black Friday discounts after a slow year?

No doubt, that makers and sellers are in a tough spot, fighting for our gift dollars.

As we ride this data wave of consumer & retailer changes, good luck this season, we’ll be watching 👀, follow us on LinkedIn or Search for more posts about Category Management & Insights on this site.

𝗡𝗼𝘄 𝗶𝗳 𝗼𝗻𝗹𝘆 𝗜 𝗰𝗼𝘂𝗹𝗱 𝗦𝘂𝗿𝗳 𝘁𝗵𝗲 𝗢𝗰𝗲𝗮𝗻 𝗮𝗻𝗱 𝗪𝗲𝗯 𝗮𝘁 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝘁𝗶𝗺𝗲?