Let’s dive into the fascinating world of electronic shoppers. Here are two truths and one lie about their habits and preferences. Can you spot the lie?

2 Truths and a Lie

1️⃣  Electronics shoppers value product reviews and recommendations.

2️⃣  Many electronics shoppers prioritize brand reputation.

3️⃣  Electronics shoppers are solely driven by price.

THE RESULTS

#1: TRUTH – Electronic Shoppers Value Reviews, they carefully analyze customer feedback to make informed decisions and ensure the quality and performance of their purchases. Trust is key in this digital era!

#2: TRUTH – Electronic Shppers are Brand Savvy, they often opt for established and reliable brands known for their durability and cutting-edge technology. Trusting a renowned brand gives them peace of mind and confidence in their investment.

#3: LIE – Electronic Shoppers solely driven by price? While cost is a consideration, shoppers are increasingly conscious about sustainability. They actively seek eco-friendly options, such as energy-efficient devices or companies with green initiatives. Protecting our planet matters!

My Experience

With a 30+ year career in Sales, Insights and Marketing from a number of industries, 8 of these years in Consumer Electronics at Samsung and Signify. 

Happy to connect to discuss, how your Category, Brand, or Product can be more visible at Retail to convert more shoppers. Contact us Today for a discussion on Electronic, CPG, or OTC cateory and market trends.