Additionally, the average shopper considers only 3 brands while making their purchase decisions.

So, Why is Category Management Critical to your Brand?

𝗪𝗵𝗲𝗿𝗲 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗼𝗻 𝘁𝗵𝗲 𝘀𝗵𝗲𝗹𝗳?
Does it stand out and tell its story? Can shoppers find it during promotions?

𝘙𝘦𝘮𝘦𝘮𝘣𝘦𝘳 𝘵𝘩𝘦 𝘢𝘷𝘦𝘳𝘢𝘨𝘦 𝘴𝘩𝘰𝘱𝘱𝘦𝘳 𝘮𝘢𝘺 𝘰𝘯𝘭𝘺 𝘴𝘱𝘦𝘯𝘥 7 𝘴𝘦𝘤𝘰𝘯𝘥𝘴 𝘣𝘳𝘰𝘸𝘴𝘪𝘯𝘨, 𝘴𝘰 𝘦𝘷𝘦𝘳𝘺 𝘥𝘦𝘵𝘢𝘪𝘭 𝘤𝘰𝘶𝘯𝘵𝘴!

𝗜𝘀 𝘁𝗵𝗲 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗹𝗮𝘆𝗼𝘂𝘁 𝗲𝗮𝘀𝘆 𝘁𝗼 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱?
Are best-sellers readily available? Who gets the coveted eye-level space? How are the blocks defined, by Brand, Segment, Flavor? 

𝘙𝘦𝘮𝘦𝘮𝘣𝘦𝘳 𝘵𝘩𝘦 𝘴𝘩𝘰𝘱𝘱𝘦𝘳𝘴 𝘤𝘢𝘯 𝘣𝘦 𝘥𝘪𝘴𝘵𝘳𝘢𝘤𝘵𝘦𝘥 𝘣𝘺 𝘵𝘰𝘰 𝘮𝘢𝘯𝘺 𝘴𝘵𝘪𝘮𝘶𝘭𝘪, 𝘤𝘰𝘭𝘰𝘳𝘴, 𝘦𝘵𝘤.  𝘋𝘰𝘦𝘴 𝘵𝘩𝘦 𝘗𝘖𝘎 𝘧𝘭𝘰𝘸 𝘥𝘰𝘦𝘴𝘯’𝘵 “𝘮𝘢𝘬𝘦 𝘴𝘦𝘯𝘴𝘦” 𝘦𝘭𝘴𝘦 𝘤𝘩𝘢𝘯𝘤𝘦 𝘢 𝘸𝘢𝘭𝘬𝘢𝘸𝘢𝘺!

Ready to make your shelf a “Game-Changer?”

• During your next store visit, analyze your product placement and competitor strategies.
• Offer insightful recommendations to your retail partners on shelf optimization and category layout, going beyond just your own products.

Follow us on LinkedIn or on CatmanAnalytics.com for more category management tips and tricks to help your brand win at the shelf.