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Do you talk to food while shopping? Many of you do?
While shopping the produce aisle of Publix, I noticed something peculiar.ย “Shoppers talk to food.” Do you engaged in what seems like lively talk with your fruits and veggies. ๐ ๐ฑ๐ฒ๐ฐ๐ถ๐ฑ๐ฒ๐ฑ ๐๐ผ ๐ถ๐ป๐๐ฒ๐๐๐ถ๐ด๐ฎ๐๐ฒ ๐ณ๐๐ฟ๐๐ต๐ฒ๐ฟ According to a recent study I stumbled upon, a whopping 87% of shoppers confessed to chatting with their groceries! “Hey Banana,…
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Are you aware that 60% of purchase decisions happen at the shelf?
Additionally, the average shopper considers only 3 brands while making their purchase decisions. So, Why is Category Management Critical to your Brand? ๐ช๐ต๐ฒ๐ฟ๐ฒ ๐ถ๐ ๐๐ผ๐๐ฟ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ผ๐ป ๐๐ต๐ฒ ๐๐ต๐ฒ๐น๐ณ?Does it stand out and tell its story? Can shoppers find it during promotions? ๐๐ฆ๐ฎ๐ฆ๐ฎ๐ฃ๐ฆ๐ณ ๐ต๐ฉ๐ฆ ๐ข๐ท๐ฆ๐ณ๐ข๐จ๐ฆ ๐ด๐ฉ๐ฐ๐ฑ๐ฑ๐ฆ๐ณ ๐ฎ๐ข๐บ ๐ฐ๐ฏ๐ญ๐บ ๐ด๐ฑ๐ฆ๐ฏ๐ฅ 7 ๐ด๐ฆ๐ค๐ฐ๐ฏ๐ฅ๐ด ๐ฃ๐ณ๐ฐ๐ธ๐ด๐ช๐ฏ๐จ, ๐ด๐ฐ ๐ฆ๐ท๐ฆ๐ณ๐บ ๐ฅ๐ฆ๐ต๐ข๐ช๐ญ…
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3 Big Hurdles every Category Manager faces in retail today.
As a Category Manager “Guru” how can we help you? It’s a new year and our category buyer is actively looking into improving their category. Brand improvement, sku efficiency, and shopper conversion are all on the table to discuss. Below are the Top 3 Key challenges your category buyer may have and how you can…
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The Cookies and Cracker shopping dilemma, how to choose?
Had to buy some “Travel Snacks” the other day and walked into this Cookie and Cracker Snacking Dilemma. A Smackdown of Multi-Package Cookies and Cracker, Who Wins that battle of ON-THE-GO Snacking in your household? I mean, I thought shopping the cereal aisle for the kids and grandkids was tough, but here at Publix, a…
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Embracing Winter’s Waves by Surfing & Crafting a Business Strategy
It’s cold and windy, but the sun is out and I’m finally back in my “suit” to brave the waters this January. But how does surfing these waves in winter like crafting a business strategy you say? My Advice on business strategy building Continue to ride the โWinter Waveโ and Create your Winning Business Strategy…
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