Have you been asked to deliver game-changing Category Insights for an upcoming review, client meeting, or Sales Pitch?

Developing Category Insights can be a huge burden, and it begins with amassing so much data, which can make you ragged trying to make sense of it all.

Let’s dive into the heart of this matter, the components of good Category Insights. First one must understand the difference between data/facts, information and insights?

components of category insights

💻Data: Raw and unprocessed facts that we capture according to some agreed-upon standards. Data can be a number, an image, and audio clip, a transaction.

📈 Information: Data that has been processed, aggregated, and organized into a more human-friendly format. Data visualizations, reports and dashboards are common ways to present information.

💡Insights: The jewels that come from analyzing data & information to understand the context of a particular situation and draw conclusions. Those conclusions, in turn become the catalyst for transformative actions within your business.

developing category insights

1️⃣ Data is the crucial piece to the pie about 60% of the equation to creating good insights. It provides the facts, BUT ITS ONLY NUMBERS

2️⃣ Information initiates the process of analysis, unveiling patterns and trends that shed light on the data. BUT THEY ARE ONLY CORRELATIONS

3️⃣ Insights are the magical “AHA!” moments or supporting points for your position. Utilizing Strategic Curiosity to Ask the So What & Now What is that EXTRA EFFORT in the final creation.

activating category insights

The Insight you create are NUMBERS WITH ATTITUDES, and fully laid out help us make better decisions, improve our performance, and stay ahead of the competition.

Unleash the power of creating category insights and let them become the driving force behind your success story.

The team here and I are happy to help you with your current, ongoing or future needs. Feel free to reach out or read other posts about Category Management, Shopper Marketing, or Strategy.