If the average shopper only takes 1.7 seconds to find an induvial product on shelf, Is your brand visible enough to be found?

what average Shoppers Observe:

• PACKAGING – Is it Attention grabbing, Clear & Concise messaging?
• PLACEMENT – Where on shelf? Eye Level, near competition, hidden on the bottom?
• PRICE – Are your price competitive? Or priced to be perceived as Premium or Low quality vs. competitor?
• BRAND REPUTATION – Is your brand known for quality/reliability in the market?

Not rocket science here, welcome to 3 of the 4P’s from your Marketing 101 class but consider the simplistic nature of this model.

Your product is in a SEA OF OTHER products?

Can the Average Shopper SEE it, FEEL it, and READ it fast enough to Convert and Make the purchase?
 
For some categories, we know that shoppers will research/investigate your Brand/Product BEFORE shopping.
 
So, How is your Brand Perceived Online?

While Online average Shoppers Observe: 

• USER-FRIENDLY WEBSITE: Easy to navigate and not cluttered.
• ONLINE REVIEWS: Ratings/Reviews matter, especially with Millennials/Gen Z
• SOCIAL MEDIA PRESENCE: Helps in Brand Awareness, but also a way to engage with shoppers.
• MOBILE COMPATIBLE: More and more shoppers are using mobile devices to research and browse, especially when in store. 

stop watching shoppers walk away!

If you are looking to help turn browsers into buyers and boost your bottom line, we are happy to consult and discuss. Look us up and schedule a Free 30-minute consultation to discuss your needs.   

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